How to Create An “Irresistible Offer” for Your Coaching
Here at the-Coaching Blog-run by Gerard O’Donovan, our aim is to constantly bring value to those seeking to improve their lives. Therefore we have a policy of publishing articles and materials by guest authors whom we value and appreciate. Today’s guest author is Steve Martile.
One of the secrets to get clients to hire you right on the spot is to create an irresistible offer for your coaching.
The key to creating an irresistible offer is to focus on one dream client. Because prospects don’t buy your coaching, they buy results.
So you want to give your coaching a name that focuses on the results your prospect wants to create.
As an example, you could call your 1-on-1 coaching program…
+ Double Your Dating
+ Double Your Sales
+ Double Your List Building
+ Double Your Productivity
+ Double Your Time Off
+ Double Your Business
All of these names focus on an external results that “speaks” to your ideal client and makes your coaching more attractive.
As you start to speak to your ideal clients in “terms” that they understand, your marketing will get better results and you’ll be able to charge higher coaching fees.
Here’s How It Works
After you’ve done your “free” coaching session, then start off by saying…
“Now I’d like to speak with you about working 1-on-1 together so I can help you create some incredible results with your (pick one)…
+ list building
=> “How does that sound?”
If you’ve done a really good job coaching your prospect and providing them with a lot of value UPFRONT, then 9 out of 10 times they will say… “Sounds great.”
Now that you’ve got agreement, you move into your irresistible offer.
Three Proven Ways To Get Clients to Say “Yes” to Your Coaching Fees
Here are three ways to make your offer irresistible.
#1. Include Additional Phone Support With Your Coaching
Make your offer for coaching irresistible by saying…
“In addition to our regular calls, I also offer unlimited email support and access to my private cell number so you can get a hold of me at anytime. So if a crisis hits or you have a specific question and you need support, just email or call me and I’ll get back to you within 12 hours if not sooner.”
Then “notch it up again” and add even more value by including a NEW client bonus…
#2. Include Special Bonuses That Deliver Immediate Value
Your mega bonuses could be an e-book, CD, training course, mastermind or something else that you include with your coaching for free…
Do that by saying…
“I also have special bonuses for new clients.”
** Special Bonus #1: With this special bonus you get…
“Free subscription to I Love Coaching Magazine where you can learn from expert interviews and special guests including Jack Canfield, Mitch Russo, PLUS many more on the latest trends and business strategies used in the coaching industry.”
Then go to the next bonus… and so on.
Then make your offer even more irresistible by…
#3 Taking Away the Risk and Including a Guarantee
Do that by saying…
“We work together for the first 30 days and if you’re not completely thrilled, you can keep the strategies we develop, the bonuses and you get a full refund, all of your money back, no questions asked.”
“We work together for the first 30 days and if you’re not completely thrilled, you can keep the strategies we develop, the bonuses and we cancel our agreement and move our separate ways — no questions asked.”
=> How does that sound?
They’ll usually say, “sounds great.”
Then you get into your pricing…
When you focus on a niche, use the special bonuses and take away the risk with your guarantee, you make it easier for clients to say “yes” to you and your higher
Try it out and see how it works
P.S. Offering a 30-day guarantee is a great way to get more clients when you’re starting out.
Crazy Case Study
I was on this teleseminar a few months ago with Bill Baren. He was telling a story about a “Life Purpose” Coach who charges clients $10,000 for only a few sessions of coaching.
How does this Life Purpose Coach do it?
This guy offers an incredible Guarantee:
He guarantees that when you get on the phone with him, he will help you discover your ‘exact life purpose’ as told by your soul.
And people pay $10,000!
You can listen to the recording here:
Probably worth checking out
P.S.S. Want to make “an extra $10,000 a month” coaching? Use this Proven Formula to get premium Paying Clients (click here)
“Steve Martile is becoming known as the most sought after client attraction copywriter in the online coaching community. He is famous for helping clients triple their net profits and double their time off by retaining higher paying clients without being sneaky or salesy.” Just click here to grab this special report to Attract, Convert and Close a Steady Stream of High Paying Coaching Clients.
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